1. What is Article Marketing?
- Article Marketing is one of the oldest forms of online strategies to drive traffic to your website by writing good articles.
- This is done by writing informative, helpful articles across various outlets.
- Google Search is one of the most popular outlets to drive your articles to your website.
- You’ll want to provide useful and most up-to-date content in your article so that you can be placed on the 1st page of Google search when readers type in specific keywords that your article is targeting.
2. Requirements?
- Google has had various updates throughout the years with stringent rules on what is considered a good article.
- Make sure that you are familiar with their latest requirements.
- Make sure your articles are 100% unique and at least 400 words long.
- Write for people, not for search engines. It is still important to do keyword research and make sure that you have the correct keyword terms. However, you want to ensure that your articles are written for people to read so that they will keep coming back to your website and reading more of your articles.
3. How to do it?
- Use titles that will attract your reader’s interest.
- e.g., The six best ways to lose weight.
- Make sure that your Bio box is attractive to your readers.
- Keep it short and sweet; this is where you can drive traffic to your offer.
- When you submit your articles, do not mass submit. Only submit it to the top directories, i.e., Ezine Articles.
- Post your article on your blog, to newsletters, forums, newsgroups, etc.
- Write for people, not for search engines. It is still important to do keyword research and make sure that you have the correct keyword terms. However, you want to ensure that your articles are written for people to read so that they will keep coming back to your website and reading more of your articles.
A. Tips for Writing a Good Article:
According to the “Search Engine Journal” website, below are the tips for writing a good article:
a. Choose a Good Topic:
b. Conduct Keyword Research:
c. Draft Your Article:
d. Optimize Your Content:
e. Add Media:
f. Establish a Sharing Strategy:
g. Include Linkable Assets:
- One of the most important pillars of SEO (Search Engine Optimization) is backlinks. Backlinks show Google that your website is a reputable source of information.
h. Get (Re)published!
- Try to get other publishers to post your article on their websites.
- HARO (Help A Reporter Out) is a free subscription-based platform where you can find publishing opportunities on other sites.
i. Interact, Engage, and Follow Up:
- Interact with people who post comments on your website and your social media.
- Follow up with new subscribers to your email list.
- Respond to people who reply to your email campaigns.
4. Ratings:
A. John Thornhill:
- My mentor, John Thornhill, gives Article Marketing an overall traffic rating of ⭐⭐ out of 5.
- Implementation: ⭐⭐⭐ out of 5. It’s not too hard to start writing articles.
- Speed of Results: ⭐⭐ out of 5. You have to keep working at it. You have to build it over time.
- Work Involved: ⭐⭐ out of 5. Be consistent with writing your articles.
- I’m following John Thornhill’s “Partnership to Success” program, which teaches you a step-by-step process on how to build your own successful online business. I want to specialize in the “Increase Internet Traffic” niche, so I’m learning everything about “Internet Traffic”. If you want to build your own online business empire, join his “Partnership to Success” program and follow me! 😃