1. What is Video Marketing?
A. What is Video Marketing?
- Video marketing is when you create videos to promote a product or service.
B. What is the Purpose of Video Marketing?
- Video marketing is a “must” in today’s online world.
- Video marketing helps your “fans” connect with you more.
- People also love to put a face to a name.
2. Requirements?
- Have a smartphone or camcorder to shoot the videos.
- Have an outlet to post your videos, e.g., on your blog, Facebook, Instagram, or YouTube channel.
3. How to Do It?
- Make sure you have enough light when shooting the video. You can also shoot the video outdoors for natural light. Make sure you are looking into the light. You don’t want to have light behind you.
- When possible, use a tripod. You don’t want to be shaking your smartphone when shooting your video. Keep still when you’re shooting your video.
- Make sure you are using widescreen dimensions, i.e. 16×9
- Make sure there’s something in the background, not just a white background. It makes the video look more professional.
- Plan your video and your CTA (call to action) beforehand, i.e., “Take Action Now” or “See You On the Other Side”!
- Shoot a test video first to make sure everything is working.
- You can also do a screen recording, e.g., for tutorials, using PowerPoint on KeyNote. Make sure your audio quality is good.
- When doing Screen Recording, shoot in widescreen ~ 1024×576.
- Produce your videos in widescreen. For tutorials, use 850×400. If you’re using a camera, then use 640×360.
- When possible, use Zoom and Pan, which helps to keep your video’s download dimensions to 850×400. This also helps your audience to focus on what you’re trying to show them.
- Avoid long intros. 2~3 seconds is enough.
A. Tips for Video Marketing:
a. You Can Use Videos on Your Blog Posts:
b. You Can Give Video Tutorials:
c. You Can Use Videos in Your Products or Product Demonstrations:
d. You Can Use Videos in Product Reviews:
- Get permission from the product creator first.
e. If you Have to Produce a Series of Videos:
- Produce one first before producing the entire series. Make sure everything is working correctly.
f. Be Yourself, Not Someone Trying to Act:
g. Ask for Feedback, and Encourage Questions:
- Do this, especially for blog posts, Facebook posts, etc.
h. Study Other Marketers You Look Up To:
i. Practice Filming Videos Constantly So That It Becomes Second Nature:
j. Consider Hosting Your Own Videos On Your Own Webservers or Amazon S3:
- Remember that YouTube and Facebook may ban your account without even giving you a sufficient reason at any time.
k. If You’re Recording an Audio, then Get a Graphic Image Made For It, So That You Can Make It Into a Video As Well:
- This way, you can even post the audio with the graphic image on YouTube.
4. Ratings:
A. John Thornhill’s Rating:
- My mentor, John Thornhill, gives Video Marketing an overall traffic rating of ⭐⭐⭐⭐⭐ out of 5. You need to use video marketing consistently on your blog posts, social media posts, and social media stories.
- Implementation: ⭐⭐out of 5. It takes a while to get into the routine of doing this consistently.
- Speed of Results: ⭐⭐⭐ out of 5. It may take a while initially for people to get to know and like you. Once you have a following, then it’s a lot easier for them to start watching your videos consistently.
- Work Involved: ⭐⭐⭐ out of 5. You will need to produce good-quality videos constantly.
5. Partnership to Success Program by John Thornhill:
- I’m following John Thornhill’s “Partnership to Success” program, which teaches you a step-by-step process on how to build your own successful online business. I want to specialize in the “Increase Internet Traffic” niche, so I’m learning everything about “Internet Traffic”. If you want to build your own online business empire, join his “Partnership to Success” program and follow me! 😃